SEO stands for “search engine optimization.”
It is the process of getting traffic on search engines through the free, organic, editorial or natural search results.
Search engines, like Google, Bing and Yahoo have primary search results, Search engines show web pages and other information such as local listings or videos and ranked based on what the search engine considers most important to users.
- Types of Search Engine Success Factors
There are three major SEO Success Factors:
- On-the-page SEO
- Off-the-page SEO
- Violations
- Content & search engine success factors
Cq: Content quality
Cr: Content research/keyword research
Cw: Content words/use of keywords
Cf: Content freshness
Cv: Vertical search
Ca: Direct answers
- Site Architecture & Search Engine Success Factors
Ac: Site crawlability
Am: Mobile-friendly
Ad: Duplication/canonicalization
As: Site speed
Au: Are your URLs descriptive?
Ah: HTTPS/secure site
- HTML Code & Search Engine Success Factors
Ht: HTML title tag
Hd: The meta description tag
Hs: Structured data
Hh: Header tags
- Trust, Authority & Search Rankings
Ta: Authority
Te: Engagement
Th: History
- Link building & ranking In search engines
Lq: Link quality
Lt: Link text/anchor text
Ln: Number of links
- Personalization & search engine rankings
Pc: Country
Pl: Locality
Ph: Personal history
- Social media & Targeted keyword or Anchor text
Sr: Social reputation
Ss: Social shares
- Violations & search engine spam penalties
Vt: ‘Thin’ or ‘shallow’ content
Vc: Cloaking
Vs: Keyword stuffing
Vh: Hidden text
Vd: Piracy/DMCA takedowns
Va: Ads/Top Heavy layout
Vp: Paid links
Vl: Link spam
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