SEO stands for “search engine optimization.”

It is the process of getting traffic on search engines through the free, organic, editorial or natural search results.

Search engines, like Google, Bing and Yahoo have primary search results, Search engines show web pages and other information such as local listings or videos and ranked based on what the search engine considers most important to users.

There are three major SEO Success Factors:

  1. On-the-page SEO
  2. Off-the-page SEO
  3. Violations
  • Content & search engine success factors

Cq: Content quality

Cr: Content research/keyword research

Cw: Content words/use of keywords

Cf: Content freshness

Cv: Vertical search

Ca: Direct answers

  • Site Architecture & Search Engine Success Factors

Ac: Site crawlability

Am: Mobile-friendly

Ad: Duplication/canonicalization

As: Site speed

Au: Are your URLs descriptive?

Ah: HTTPS/secure site

  • HTML Code & Search Engine Success Factors

Ht: HTML title tag

Hd: The meta description tag

Hs: Structured data

Hh: Header tags

  • Trust, Authority & Search Rankings

Ta: Authority

Te: Engagement

Th: History

  • Link building & ranking In search engines

Lq: Link quality

Lt: Link text/anchor text

Ln: Number of links

  • Personalization & search engine rankings

Pc: Country

Pl: Locality

Ph: Personal history

Sr: Social reputation

Ss: Social shares

  • Violations & search engine spam penalties

Vt: ‘Thin’ or ‘shallow’ content

Vc: Cloaking

Vs: Keyword stuffing

Vh: Hidden text

Vd: Piracy/DMCA takedowns

Va: Ads/Top Heavy layout

Vp: Paid links

Vl: Link spam

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