SEO stands for “search engine optimization.” It is the process of getting traffic on search engines through the free, organic, editorial or natural search results. Search engines, like Google, Bing and Yahoo have primary search results, Search engines show web pages and other information such as local listings or videos and ranked based on what the search engine considers most important to users. Types of Search Engine Success Factors There are three major SEO Success Factors: On-the-page SEO Off-the-page SEO Violations Content & search engine success factors Cq: Content quality Cr: Content research/keyword research Cw: Content words/use of keywords Cf: Content freshness Cv: Vertical search Ca: Direct answers Site Architecture & Search Engine Success Factors Ac: Site crawlability Am: Mobile-friendly Ad: Duplication/canonicalization As: Site speed Au: Are your URLs descriptive? Ah: HTTPS/secure site HTML Code & Search Engine Success Factors Ht: HTML title tag Hd: The meta...